ADVERTISING AND PROMOTIONS
Advertising is the exercise of promoting a company and its products or services through paid channels.
Within the realm of common advertising techniques, many businesses prioritize any or all of the following methods:
Traditional Advertising — This term refers to ad placement in traditional print and broadcast media. Common examples of traditional advertising include newspaper ads, TV commercials and radio infomercials.
Online Advertising — This term refers to ad placement on the internet in media and other websites. Common examples of online advertising include contextual ads in search engines, banners on websites, promotional videos and sponsored content.
Mobile Advertising — This term refers to ad placement on mobile phones and smartphones. Common examples of mobile advertising include automated dialers, banners to download apps and click-to-call ads.
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